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Smilegate’s Metahuman YuA Cheers on Sponsored Children at Soccer Field
■ YuA appointed as ambassador for Hope Cup to fight hunger, delivers messages to cheer on children■ Continuously promoting “value of sharing” as campaign ambassadorSmilegate announced on the 12th that its metahuman, YuA, had visited the training field of the Koren national football team that will so…
[EN] “Future Lab, Making Waves of Innovation in the Creative and Entrepreneurship Ecosystem”
Smilegate Future Lab Department Head Sook-hyeon OhThere is a special space in level B1 of the Smilegate Campus. It is a ‘No Parent Zone’ where only children are allowed to enter and ‘no rules is the governing rule.’ This is ‘Future Lab,’ where original creative work is born from the creative ideas o…
A game company like no other reaches out to abused and neglected children with borderline intelligence
'Borderline intelligence,' on the borderline between disabled and non-disabledA 'blind spot of welfare' for abused childrenSmilegate supports infrastructure for cognitive and psychological therapyEmployees become role models and create motivation for self-relianceSource: Getty Image BankRecently, ‘E…
From the game company to the global entertainment company, the top contributor is
- Various mega-value IPs such as Crossfire, Epic Seven, and Lost Ark“We hope that Lost Ark will be an emotional and moving game that will leave gamers with a feeling like their first love” (Hyuk-bin Kwon, founder of Smilegate).Smilegate, which has achieved the perfect balance with the trio of Crossf…
Mokoko/Mom’s Touch Collaboration Merchandise Sells Out Upon Release, ‘Open Run’ at Pop-up Store for LOST ARK
■Celebrating mascot Mokoko’s birthday, collaboration merchandise with Mom’s Touch sells out upon release■‘Open run’ at Mom’s Touch/Mokoko Pop-up Store in Yeoksam-dongOn April 21 (Thu), Smilegate RPG (CEO Won-gil Ji) revealed that the goods produced in collaboration with Korean burger and fried chick…
Smilegate’s Virtual Celebrity Han YuA, Appointed Honorary Ambassador for KFHI
■Virtual Celebrity Han YuA appointed honorary ambassador for Korea Food for the Hungry International… Will take the lead to spread social values pursued by Smilegate■ Expected to open new horizons for ambassador activities that transcend time and borders in line with the characteristics of digital h…
Lost Ark, Social Contribution Campaign 'Adventurer's Special Mom's Set'
■ Lost Ark delivered 12,030 burger sets to 162 child welfare facilities nationwide with Mom's Touch and KFHI■ Opened a special page where you can check the campaign. Participants can send supporting messages to children.[2021-1027] Smilegate RPG (CEO Ji Won-gil) 's Lost Ark, Korea's representative M…
Smilegate opens CROSSFIRE theme park in Guangzhou, China
■ Leading the Smilegate IP diversification business, CROSSFIRE theme park will present exciting experiences and recreation■ A large-scale facility of 10k m2, an experience zone and lifestyle space where you can experience the joy of games in reality!■ Entered as one of the four major theme parks in …
Lost Ark’s Donation Campaign Summer Event! Mokoko x Mom’s Touch Collaboration
■ Lost Ark announces summer collaboration "Mokoko Mom’s Set" with Mom's Touch■ Donation event in conjunction with the collaboration... working with “Korea Food for the Hungry International” to provide happy memories for children in need[2021-0714] Smilegate RPG’s (CEO Chi, Wongil) MMORPG Lost Ark w…
Fun Beyond Imagination, K-Collaboration
“That’s a must buy!”Collaborations between companies with no apparent links are stimulating people's desire to buy. Collaborations such as shoe polish with beer, digestive medicine with clothes, and best-selling books with convenience stores have become a hot topic, taking a toll on people’s wallets…