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CFS Wins Bronze Prize in China Content Marketing Awards
■ First Korean game company to win China Content Marketing Awards, held since 2011■CFS，first entry this year, great achievement following Tiger Roar Awards winIt was announced on the 10th (Thu.) that CFS, the most prestigious CROSSFIREe-Sports competition held by Smilegate Entertainment (CEO: JangIn…
CFS 2023 Grand Final Crowned Twice at Tiger Roar Awards, China’s Representative Brand Marketing Awards
■ First Korean game company to win China’s most prestigious marketing award with 15-year history■ CFS 2023 Grand Final held with spectators in China for first time in four years, contributing to esports culture developmentSmilegate Entertainment (CEO: Ina Jang) announced on the 3rd (Mon.) that the C…
Smilegate Foundation Launches First “Gamification” Donation Platform in Korea Featuring “Joy of FUNding and a Sense of Accomplishment from HEALing”
■ Improved user accessibility to social issue solving platforms through the integration of game elements into content and programs for public interest■ More systematic and effective public service activities to be rolled out with an increased number of participating partners and users and improved p…
Smilegate Character IP ‘Smilepet’ Officially Launching Products in Collaboration with Creator Goods Store Marpple Shop
■Smilegate character IP Smilepet launching over 90 types of lifestyle goods in collaboration with goods store Marpple Shop■Connecting to consumers through a wide variety of practical and cute items, with an official store launch celebration event in progress■More collaborations with other brands bas…
Mokoko/Mom’s Touch Collaboration Merchandise Sells Out Upon Release, ‘Open Run’ at Pop-up Store for LOST ARK
■Celebrating mascot Mokoko’s birthday, collaboration merchandise with Mom’s Touch sells out upon release■‘Open run’ at Mom’s Touch/Mokoko Pop-up Store in Yeoksam-dongOn April 21 (Thu), Smilegate RPG (CEO Won-gil Ji) revealed that the goods produced in collaboration with Korean burger and fried chick…
Smilegate Advances to Western Market with New Independent AAA Game Development Studio That's No Moon Entertainment Inc.
■ Smilegate invests in That's No Moon Entertainment, a new groundbreaking AAA game development studio in North America■ To make narrative-driven and innovative game[2021-0728] Smilegate announced on July 28th that it has made a strategic investment in 'That`s No Moon Entertainment’, a new independe…
Notice of a Special Collaboration from Lost Ark, “Mokoko’s Summer Vacation” Teaser Page!
■2nd collaboration teaser page featuring Lost Ark’s mascot "Mokoko" open■New gifts for adventurers through familiar brands such as Mom's Touch, CGV, Ediya Coffee and Ottogi[2021-0708]Smilegate RPG’s (CEO Chi Wongil) blockbuster hack & slash MMORPG Lost Ark announced on the 8th (Thursday) that i…
Fun Beyond Imagination, K-Collaboration
“That’s a must buy!”Collaborations between companies with no apparent links are stimulating people's desire to buy. Collaborations such as shoe polish with beer, digestive medicine with clothes, and best-selling books with convenience stores have become a hot topic, taking a toll on people’s wallets…
VR game ‘Focus on You’s Han Yua appeared in the real world!
■ VR character Han Yua announces she will practice as an entertainer on and offline■ Smilegate’s makes succeeding efforts to expand its IP including Crossfire movie/series[2020-0604]Smilegate announced that Han Yua, the heroine of ‘FOCUS on YOU’, a VR (virtual reality) game developed by the co…
Epic Seven x Guilty Gear – An Unbelievable Collaboration! New Hero "Elphelt Valentine" Available Soon
■ Epic Seven x Guilty Gear collaboration event back by popular demand!■ Collaboration to bring new Hero "Elphelt Valentine" alongside improved rewards and events[2020-0501]Since the event's end last April, players from all around the world have been eagerly requesting the return of the Guilty Gea…