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[The excitement of esports, beyond traditional sports] Part 3 | Overcoming COVID-19, a new leap of esports
In the '90s, when you say 'pro-gamers', everyone thought of 'Starcraft players'. The first generation of esports was represented by 'Starcraft'. As the game industry developed rapidly along with the PC cafés, many professional gamers appeared at that time. However, the term 'esports' was still unfa…
Korean Online Game in Japan? The Beginning of Lost Ark’s Success in Japan
Can a Korean game become popular in Japan which is considered a global game powerhouse? You can speculate the potential of Korean games in Japan through Korea’s representative MMORPG Lost Ark.Lost Ark became the No. 1 online game in popularity in Japan with abundant interest from Japanese gamers, tw…
History of MMORPG: From World of Warcraft to Lost Ark
“It’s nighttime. If you are mafia, please raise your head.”Mafia game is a game that everyone has played at some point. It is a game in which participants track down the mafia by taking on the roles of citizens, mafias, doctors, and police at the choice of the host. Anyone who likes American shows w…
Lost Ark Keeps Its Promise, A Heartwarming Hand-written Letter
|LOA ON, a user post to verifyLast December 19th, Lost Ark’s 2nd year anniversary festival LOA ON was broadcasted live on its official website, YouTube, and Twitch.The event lit up the end of 2020 with more than 36,000 simultaneous viewers and ranking at 8th place in popular search within 4 hours.…
Update Preview, LOA ON MINI Festival
“Communication” has become one of the most talked about issues in the gaming industry recently. For console-based packaged games, it was difficult to fix bugs or make improvements once released. However, the online gaming environment makes it possible to update a game after it’s released. In particu…
Fun Beyond Imagination, K-Collaboration
“That’s a must buy!”Collaborations between companies with no apparent links are stimulating people's desire to buy. Collaborations such as shoe polish with beer, digestive medicine with clothes, and best-selling books with convenience stores have become a hot topic, taking a toll on people’s wallets…
Lost Ark Players Help a Player Hard of Hearing to Clear Biackiss Raid
'With All RPG Fans', Lost Ark players, who we call adventurers, together are making the story of Acrasia. Recently seven adventurers made a heartwarming story by helping a player hard of hearing in the game.|A player who had difficulty clearing 'Biackiss Raid' due to hard of hearingThe start was a p…
It's been a Long Time, Brothers and Sisters! Interview with Lost Ark Voice Actor Jangwon Lee
"Light the furnace, take out your hammer!"Any Lost Ark explorer is bound to remember the name, "Bahuntur." In Season 1, Bahuntur made you feel joyful or frustrated as the training NPC. In Season 2, he provided lots of rewards through event quizzes. Such a "love and hate" kind of character, searches …
성장보다 중요한, 신뢰와 존경 받는 기업의 모습이란?
과거 기업의 궁극적인 목표는 성장을 통한 이윤창출이었다. 하지만 점차 기업에게 사회적 책임이 요구되고 있고, 사회공헌 활동이 기업의 필수 덕목으로 자리잡았다. 기업 윤리에 대한 의식도 강화되며 준법 경영을 넘어 존경 받는 기업이 강조되고 있다. 사회적 기준, 윤리에 부응하지 못하는 기업은 당연하게도 좋은 평판을 기대할 수 없다.하지만 사회적 가치는 명료하게 정의된 사전적 개념이 아니라는 점에서 난제가 존재한다. 시대적 맥락이 다르고, 상대적인 차이가 있으며, 서로 다른 해석이 존재한다. 이 때문에 각 주체마다 정의하는 내용이 다르다…
'2018 G-RANK SEOUL' 4관왕 달성! 로스트아크의 이야기는 지금부터!
로스트아크가 2018년 출시된 수많은 게임 중 가장 빛나는 별로 선정됐다.지난 1월 30일, 로스트아크는 서울 상암동 OGN e스타디움에서 열린 ‘2018 G-RANK SEOUL’에서 영예의 대상을 비롯해 총 4개의 상을 석권했다. ▲대상 (매달 진행된 ‘이달의 G-RANK’ 수상작 중 선정) ▲온라인 게임 부문 최우수상 (PC방 점유율, 매출, 산업 경쟁력, 게임 몰입도를 기준으로 평가), ▲온라인∙모바일 통합 부문 작품상 (기획성, 비주얼, 접근성, 콘텐츠 기준으로 평가), ▲온라인∙모바일 통합 부문 인기상 (화제성, 흥행성, …