Smilegate Receives Certificate of Appreciation from China’s Zhejiang C… 2025-01-13

Smilegate announced on Thursday, the 26th, that it had received a certificate of appreciation from China’s Zhejiang Cultural Industry Investment Group Co., Ltd. for its contribution to fostering cultural exchange and friendship between Korea and China through the successful hosting of the global No.1 online FPS game, CrossFire's esports tournament, the CFS 2024 Grand Finals.

Smilegate Entertainment received the certificate of appreciation on the 15th, prior to the finals of the CFS 2024 Grand Finals. This recognition was attributed to the success of the CFS 2024 Grand Finals, which took place from the 4th to the 15th, along with various events held across Hangzhou.

Smilegate incorporated CFS branding throughout Hangzhou, including iconic landmarks such as the Hangzhou Canal Asian Games Park, West Lake, the Grand Canal, and Xiaohua Park. This initiative integrated CFS into the daily lives of Hangzhou residents, creating a seamless blend of esports and local culture.

Zhejiang Cultural Industry Investment Group Co., Ltd. praised Smilegate’s efforts in combining esports with cultural content, noting that these efforts brought vitality to the city of Hangzhou, invigorated local industries, and significantly promoted cultural exchange. The company also highlighted that CrossFire and CFS serve as exemplary models in the gaming industry, not only in China but globally.

The award holds even greater significance as it marks the first time Zhejiang Cultural Industry Investment Group Co., Ltd. has presented such recognition to a foreign enterprise. This acknowledgment further elevates the stature of Smilegate’s CrossFire and CFS as leading representatives of K-content on the global stage.

BRADY YEO of Smilegate director said “This certificate of appreciation is a result of our efforts to transform CFS into cultural content that can be experienced in daily life, beyond an esports tournament. We extend our gratitude to Zhejiang Cultural Industry Investment Group Co., Ltd. for recognizing our endeavors and will continue striving for the advancement of global esports and gaming culture.”

Zhejiang Cultural Industry Investment Group Co., Ltd. established in 2007, is a major cultural investment group under the Chinese government representing Zhejiang Province. The company actively supports various event programs in Hangzhou, including its participation in hosting the Hangzhou Asian Games.