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CROSSFIRE’s Achievements in Numbers 2018-10-24


CROSSFIRE’s 10 years of Achievement 


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<Since its official launch in 2007, CROSSFIRE is still considered one of the most popular online FPS games worldwide>


Since its official launch in 2007, CROSSFIRE continues to show remarkable achievements every year. It marked its 10th anniversary of the official service launch on May 3, 2007. How old would you be in real life if you were 10 years old in a game? In any case, CROSSFIRE is certainly a one-of-a-kind game, made to last. Here we will look at CROSSFIRE’s evolving history and achievements throughout its years.


| Turn Crisis to Opportunity! 8 million Concurrent Users 


CROSSFIRE launched its official service in May 2007 with the goal of conquering the domestic FPS market, but reality was formidable. Due to pre-existing games like "Special Force" and "Sudden Attack", CROSSFIRE was not chosen by users.


However, after thoroughly analyzing the Chinese local market in partnership with Tencent, CROSSFIRE was able to secure users through QQ messenger. In the first year, it had 1 million concurrent users. In 2010, 2 million concurrent users. 3.2 million in 2011. Finally, it surpassed 8 million concurrent users in 2017.


Eight million is a number that equates to the population of Austria in Europe and 650 million total users is roughly equal to all of the United States, Russia, and Brazil populations combined. This is a miracle that has turned a domestic crisis into an opportunity made possible by intuition, hard work, and amazing teamwork.


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<CROSSFIRE's "Nano Mode" has become a steadily loved content that allows users to switch between ally and enemy>


| Korea's Highest Cumulative Online Game Sales of $9.6 billion 


Among the various achievements of CROSSFIRE, cumulative sales stand out. After its official launch in China in 2008, Smilegate has proceeded to make full-fledged progress by launching in Japan, Vietnam, North America, the Philippines, Indonesia, and Russia.


According to SuperData Research, a global game marketing statistics company, CROSSFIRE has recorded more than 1 trillion won in annual sales since 2015 and has never fallen below 3rd place in sales in the category of partial payment games.


[SuperData Research CROSSFIRE Annual Sales Data]

Type

2015

2016

2017

Sales

$1.1 billion 

$1.1 billion 

$1.4 billion 

F2P PC Game Rank

2nd place

3rd place

3rd place 



Smilegate's accumulated sales from CROSSFIRE since 2007 amounts to $9.6 billion (as of April 2018), which equates to about 10.8 trillion won. That’s not all. With its 10th anniversary in sight, it is on the verge of surpassing $10 billion for the first time as a Korean online game.


That $10 billion figure is comparable to the total amount of cumulative sales of master filmmaker Steven Spielberg’s 27 box office hits during a 44-year span career since 1974. CROSSFIRE has recorded a comparable level of sales as the world's greatest filmmaker in just a decade.


Korea's first to record $500 million in export in the Content Industry
 
Smilegate was recognized as Korea’s first company in the cultural content industry to be awarded the $500 million Tower of Export award at the "53rd Trade Day" ceremony in 2016 for its performance overseas. The Trade Day ceremony, an event organized by the Korea International Trade Association and sponsored by the Ministry of Trade, Industry and Energy, is awarded to companies that have achieved export performance that exceeds the top level of exports based on the Foreign Trade Act.


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<The Tower of Export awarded to Smilegate on the 52nd Trade Day Ceremony>

Smilegate recorded an export performance of $190 million in 2014 receiving the $100 million Tower of Export award at the 51st Trade Day ceremony and showed great potential by recording an export performance of $59 million in just two years. In particular, the "500 million dollar" award is an example of CROSSFIRE's extraordinary value that’s groundbreaking in the cultural content industry, including movies, music and broadcasting, as well as other game companies.
  

| The only E-sports event in Korea with $1 million in prize money and 37 million viewers!


CROSSFIRE was selected as a promotional event for WCG in 2011 and foreshadowed its potential as an e-sports event. Since 2013, it has continuously held e-sports tournaments as an independent brand called CROSSFIRE Stars (CFS) where CROSSFIRE gamers from all over the world can participate. Since then, CFS has achieved unimaginable records within Korean e-sports. Since the 2014 CFS tournament, it has become a truly global league held in 12 countries and 11 regions under the name “Grand Final”.

 

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<CROSSFIRE Global Invitational 2018 Stadium, last July | CROSSFIRE e-sports has continued since 2011>


In particular, the CFS 2017 Grand Final held in Xi'an, China surpassed $1 million in total prize money for the first time in the Korean game category, with a total of 3 million viewers throughout the 4-day tournament. This is an achievement made possible by immense physical and monetary efforts to hold and expand CROSSFIRE e-sports tournaments at international locations every year. This year’s CFS 2018 tournament is being reorganized into a new 16-round system with plans of the Egyptian team of participating hoping to expand the competition further.


EDITOR's COMMENT 


#From CROSSFIRE to a Comprehensive Cultural Content IP

Based on CROSSFIRE's success and increased brand value, Smilegate is becoming an IP not only for gamers, but also to a wider audience. Smilegate is working hard to develop the online FPS game value of CROSSFIRE into that of a cultural content. It has already expanded from an online game to mobile games of various genres and made its debut into Hollywood in hopes of greeting moviegoers on the silver screen. The mobile version of "Cheonwolhwaseon: Prince Changjeon" was released in China in 2015 and is still considered one of the most popular games in China. Changjeon Prince has also been released in Korea, Vietnam, and Thailand, and is currently working on a global e-sports tournament. It is not long before anyone of all ages from anywhere will be able to enjoy CROSSFIRE.

 

 

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