CROSSFIRE’s Achievements in Numbers 2018-10-24

CROSSFIRE’s 10 years of Achievement 

<Since its official launch in 2007, CROSSFIRE is still considered one of the most popular online FPS games worldwide>

Since its official launch in 2007, CROSSFIRE continues to show remarkable achievements every year. It marked its 10th anniversary of the official service launch on May 3, 2007. How old would you be in real life if you were 10 years old in a game? In any case, CROSSFIRE is certainly a one-of-a-kind game, made to last. Here we will look at CROSSFIRE’s evolving history and achievements throughout its years.

| Turn Crisis to Opportunity! 8 million Concurrent Users 

CROSSFIRE launched its official service in May 2007 with the goal of conquering the domestic FPS market, but reality was formidable. Due to pre-existing games like "Special Force" and "Sudden Attack", CROSSFIRE was not chosen by users.

However, after thoroughly analyzing the Chinese local market in partnership with Tencent, CROSSFIRE was able to secure users through QQ messenger. In the first year, it had 1 million concurrent users. In 2010, 2 million concurrent users. 3.2 million in 2011. Finally, it surpassed 8 million concurrent users in 2017.

Eight million is a number that equates to the population of Austria in Europe and 650 million total users is roughly equal to all of the United States, Russia, and Brazil populations combined. This is a miracle that has turned a domestic crisis into an opportunity made possible by intuition, hard work, and amazing teamwork.

<CROSSFIRE's "Nano Mode" has become a steadily loved content that allows users to switch between ally and enemy>

| Korea's Highest Cumulative Online Game Sales of $9.6 billion 

Among the various achievements of CROSSFIRE, cumulative sales stand out. After its official launch in China in 2008, Smilegate has proceeded to make full-fledged progress by launching in Japan, Vietnam, North America, the Philippines, Indonesia, and Russia.

According to SuperData Research, a global game marketing statistics company, CROSSFIRE has recorded more than 1 trillion won in annual sales since 2015 and has never fallen below 3rd place in sales in the category of partial payment games.

[SuperData Research CROSSFIRE Annual Sales Data]

Smilegate's accumulated sales from CROSSFIRE since 2007 amounts to $9.6 billion (as of April 2018), which equates to about 10.8 trillion won. That’s not all. With its 10th anniversary in sight, it is on the verge of surpassing $10 billion for the first time as a Korean online game.

That $10 billion figure is comparable to the total amount of cumulative sales of master filmmaker Steven Spielberg’s 27 box office hits during a 44-year span career since 1974. CROSSFIRE has recorded a comparable level of sales as the world's greatest filmmaker in just a decade.

| Korea's first to record $500 million in export in the Content Industry

 

Smilegate was recognized as Korea’s first company in the cultural content industry to be awarded the $500 million Tower of Export award at the "53rd Trade Day" ceremony in 2016 for its performance overseas. The Trade Day ceremony, an event organized by the Korea International Trade Association and sponsored by the Ministry of Trade, Industry and Energy, is awarded to companies that have achieved export performance that exceeds the top level of exports based on the Foreign Trade Act.

<The Tower of Export awarded to Smilegate on the 52nd Trade Day Ceremony>

Smilegate recorded an export performance of $190 million in 2014 receiving the $100 million Tower of Export award at the 51st Trade Day ceremony and showed great potential by recording an export performance of $59 million in just two years. In particular, the "500 million dollar" award is an example of CROSSFIRE's extraordinary value that’s groundbreaking in the cultural content industry, including movies, music and broadcasting, as well as other game companies.