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[The excitement of esports, beyond traditional sports] Part 3 | Overcoming COVID-19, a new leap of esports
In the '90s, when you say 'pro-gamers', everyone thought of 'Starcraft players'. The first generation of esports was represented by 'Starcraft'. As the game industry developed rapidly along with the PC cafés, many professional gamers appeared at that time. However, the term 'esports' was still unfa…
Smilegate Advances to Western Market with New Independent AAA Game Development Studio That's No Moon Entertainment Inc.
■ Smilegate invests in That's No Moon Entertainment, a new groundbreaking AAA game development studio in North America■ To make narrative-driven and innovative game[2021-0728] Smilegate announced on July 28th that it has made a strategic investment in 'That`s No Moon Entertainment’, a new independe…
Korean Online Game in Japan? The Beginning of Lost Ark’s Success in Japan
Can a Korean game become popular in Japan which is considered a global game powerhouse? You can speculate the potential of Korean games in Japan through Korea’s representative MMORPG Lost Ark.Lost Ark became the No. 1 online game in popularity in Japan with abundant interest from Japanese gamers, tw…
Lost Ark, Large-scale Summer Update “Astalgia” Increases New and Returning Users by 421%!
■ The number of new, returning, and simultaneous users increase explosively with the “Astalgia” summer update, solidifying its position as the best MMORPG in Korea■ 456% increase of new users, 404% increase of returning users, and 150% increase of net monthly users compared to the previous month■ As…
History of
MMORPG
: From World of Warcraft to Lost Ark
“It’s nighttime. If you are mafia, please raise your head.”Mafia game is a game that everyone has played at some point. It is a game in which participants track down the mafia by taking on the roles of citizens, mafias, doctors, and police at the choice of the host. Anyone who likes American shows w…
Lost Ark Keeps Its Promise, A Heartwarming Hand-written Letter
|LOA ON, a user post to verifyLast December 19th, Lost Ark’s 2nd year anniversary festival LOA ON was broadcasted live on its official website, YouTube, and Twitch.The event lit up the end of 2020 with more than 36,000 simultaneous viewers and ranking at 8th place in popular search within 4 hours.…
Update Preview, LOA ON MINI Festival
“Communication” has become one of the most talked about issues in the gaming industry recently. For console-based packaged games, it was difficult to fix bugs or make improvements once released. However, the online gaming environment makes it possible to update a game after it’s released. In particu…
Envisioning a Bright Future for Gaming on Public Entertainment TV! We Can Game Review
Smilegate Marketing Membership provides college students who are passionate about Smilegate and its IP business with opportunities to participate in PR/Marketing content. The program provides marketing experience, mentoring from staff members, professional lectures on the industry, activity funds, a…
Fun Beyond Imagination, K-Collaboration
“That’s a must buy!”Collaborations between companies with no apparent links are stimulating people's desire to buy. Collaborations such as shoe polish with beer, digestive medicine with clothes, and best-selling books with convenience stores have become a hot topic, taking a toll on people’s wallets…
Maybe This Isn’t Reality
※ The article was written on September 31st, 2019<”The Matrix” poster (Source: Naver Film)>Here is a man forced to make a binary choice. He is a successful hacker. A man appears in front of him. The man requests him to choose one of two pills. The man forced to make the choice is Neo, the ma…
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